Tyson vs. Jones Jr. fight promotional materials and campaign for Betsafe Canada.
1) Planned and produced promotional materials
2) Outreached to key media partners
3) Run a link building campaign
This fight generated a lot of noise and interest from both boxing fans and the general audience. However, the challenge was promoting it as a sportsbook event. Thanks to smartly placed articles, we have managed to gain attention from punters as well as Google, adding to Betsafe’s brand image and backlink portfolio.