As more and more businesses adopt AI technology, there is a growing concern that AI-generated content will soon replace human writers. Or worse – that SEO performance will somehow be negatively affected if we are using AI tools for generating content. Are there reasons for concern?

Yes and no. It is true that AI technology is becoming more sophisticated and is capable of generating increasingly realistic content, not only written content but also pictures and videos. However, there are also many reasons why businesses should not be afraid of it and why SEO performance is unlikely to be affected negatively.

AI is just a tool, and that’s how you should treat it

For one thing, AI-generated content is still not fully realistic or accurate as that of a human writer. It is often repetitive and lacks the creative spark that humans can bring. In addition, search engines are getting better at identifying AI-generated content and are likely to penalize it in the future. With that being said, look at your AI writing tool exactly as that – a tool. There is no point in generating hundreds of words and pasting them to your blog or product descriptions. Such content will probably be recognized by Google and penalized, as it should be. However, cleverly edited AI text is virtually indistinguishable from the one human writer created from scratch.

In other words, if you use AI tools as a starting point for your writing, or as a source of inspiration, it can be an excellent way to come up with ideas and create high-quality content more efficiently. But if you try to trick Google by copying and pasting large chunks of text created by AI, you will probably be disappointed with the results.

AI can help you improve your SEO performance

In addition to helping you create better content more efficiently, AI can also help you improve your SEO performance in other ways. For example, there are now AI-powered tools that can help you optimize your content for specific keywords and key phrases. These tools can analyze your text and suggest changes that would make it more likely to rank high in search engine results pages.

There are also AI-powered tools that can help you with link building. These tools can automatically identify relevant websites and blogs that might be willing to link to your content. This can save you a lot of time and effort, and it can help you get high-quality links from authoritative websites.

AI is here to stay, and there’s no reason to be afraid of it. Used wisely, AI can help you create better content more efficiently and improve your SEO performance if used moderately and with some skill.